Telos sTLOS Liquid Staking
Telos
TLOS Liquid Staking
Liquid Staking on a High Performant L1 Blockchain
Insight
The Telos Layer 1 blockchain aimed to launch its Liquid Staking initiative to drive user engagement, increase TVL, and boost trading volume during a bear market.
The challenge was to convey the benefits of liquid staking and differentiate it from existing solutions, attracting both new and seasoned investors.
Strategy & Execution
Visual Content Creation
We produced a series of high-quality graphics and motion graphic videos that simplified the concept of liquid staking. These were disseminated across social media platforms and integrated into Telos’ official channels.
KOLs and Influencers
We collaborated with key influencers in the blockchain space who shared our content and endorsed the initiative, leveraging their credibility to enhance Telos’ reach and impact.
Community Engagement
By hosting AMAs across different blockchain communities, we created a platform for direct interaction, which helped in building trust and clarifying doubts about liquid staking.
Growth Campaigns
Through innovative growth strategies, including contests and rewards, we incentivized user participation and engagement.
Results
The campaign yielded impressive results despite the challenging market conditions:
9M+ TVL: Total Value Locked grew from $32M to $41M.
31% Increase in Token Price: The token price surged from $0.15 to $0.22.
200% Increase in Trading Volume: The highest 24-hour trading volume spiked significantly.
6,500 (6%) New Twitter Followers: Our social media efforts attracted 6,500 new followers on Twitter.
18% Increase in Telegram Engagement: There was an 18% increase in engagement on Telegram during the campaign.
Scope
Concept Development
Visual Content Creation
KOLs and Influencer Outreach
Community Engagement
Growth Campaigns
Post Campaign Analysis